Will ChatGPT kill the social network?

Has Snapchat caused a user exodus? By integrating a version of ChatGPT into its application, the social network has in any case aroused the concern of its community. We explain why the platform’s latest idea is causing controversy…

Snapchat users booked an icy welcome To My AI, the chatbot powered by ChatGPT. In the days following the deployment of the chatbot, negative reviews have multiplied on the App Store and Play Store. For many Internet users, AI is too intrusive. Snapchat has indeed decided to place My AI at the top of the conversation list of its 375 million users worldwide.

Read also : Snapchat’s Built-in ChatGPT May Give Teens Dangerous Advice

Bad buzz pour Snapchat

A study conducted by CloudTech24, a London-based IT security company, and shared with 01Net, reveals that some Internet users are studying the possibility of delete snapchat app from their smartphone. Google searches for “delete Snapchat” skyrocketed by 488% worldwide following the integration of MyAI on April 20.

Netizens also inquired about how to get rid of the platform. Searches containing the keywords “how to delete Snapchat account” increased by 70% over the same period, worldwide.

On TikTok or on Twitter, acid opinions have also started to proliferate. On the Chinese platform, very popular with young people, the hashtag #SnapchatAI currently has over 180 million views. In many videos, Internet users openly complain about this novelty… and wonder about Snapchat’s practices.

Internet users are flabbergasted: SnapChat collects their data

According to experts at CloudTech24, artificial intelligence is indeed raising concerns about privacy. By conversing with the chatbot, a plethora of Internet users realized that Snapchat was collecting their personal data, such as their geographical location. The social network has never hidden it – the terms of use are clear on this subject. Mirroring most social networks, Snapchat gorges on your data:

“When you use our services, we collect data about the types of services you have used and how you have used them”.

On its site, Snapchat even explains that the location of your phone is well collected:

“When you use our services, we may collect information about your location. With your permission, we may also collect information about your precise location using methods such as GPS, wireless networks, cell towers, Wi-Fi hotspots and other sensors such as gyroscopes , accelerometers and compasses”.

Among the other data collected, we find the telephone directory, information relating to your smartphone (model, operating system), cookies, the IP address or even “the pages you visited before or after accessing our website”. Last I heard, 99% of Snapchat’s revenue comes from online advertising, which relies on data collection.

Surprisingly, it seems that many users did not have unaware of app practices. As explained by CloudTech24, this data is used so that interactions with MyAI “more like a conversation with a friend” :

“some users see this as a breach of privacy, raising concerns about how their data is being used”.

For example, the AI ​​can use your location to personalize your answers, recommending places to visit nearby. He can also adapt his answers to your date of birth. Snapchat was obviously unaware of opening Pandora’s box by surfing on the rise of generative artificial intelligence… Faced with the outcry caused by My AI, will Evan Spiegel’s social network backtrack? ?

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