TikTok expands partnership with the New York Yankees and the YES Network to continue growing the baseball fan experience

Baseball content is incredibly popular on TikTok, with over 58 billion views for #baseball to date. All year-round, our global community of baseball fans come to TikTok to react and engage with the teams and players they love so much, while creatively and authentically connecting with other fans around the world. From the minor leagues […]

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Introducing the TikTok Book Awards UK and Ireland 2023 and our partnership with the 36th annual Hay Festival

#BookTok has captured the hearts of our community; with creators, bookworms and authors alike coming together to share their love of literature in a uniquely TikTok way… After all, where else would #spicybooks be as lauded as #urdupoetryor new authors like Taylor Jenkins Reid discovered alongside the classics like Jane Austen? In the past year, […]

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