launching

BookTok is easily one of the most recognisable – and popular – communities on TikTok. Impacting everything from book sales to on-screen entertainment(opens in a new tab)BookTok and its creators are a force to be reckoned with, revitalizing the publishing world in a big way. TikTok knows the power of this community, and is expanding […]

TikTok said it is launching a new product that will make it possible for publishers to sell ads alongside their posts, a shift for the video-sharing app, which historically has focused on …